The famous men's designer wear, John Varvatos has opened a brand new concept store on 1020 Lincoln Road in Miami. The shop is the designer's third Bowery Concept Store and brings out the essence of the original boutique shops located in New York.
According to Haute Living, the brand new boutique shop is a 2200 square feet store built with a Rock-n-Roll ambience. The whole concept of the store is to fuse fashion and music to give the place an edgy vibe.
The photos of the new store featured in Curbed reveal the interiors of the shop. The place has dark grey hardwood flooring and painted brick walls adorned with portraits of famous music legends like the Rolling Stones, Led Zeppelin, Black Keys, Sex Pistols and Bob Dylan.
Tall thick-glass ceilings have chandeliers hanging from them. The store also has vintage furniture.
"I have been looking for a location in Miami for my Bowery NYC concept for several years and we have finally found the perfect spot on Lincoln Road," Varvatos said in a statement.
"Miami is a wonderful community with a great fashion spirit. That coupled with it being a travel hub/gateway to Western Europe and South America makes it a perfect fit. The John Varvatos brand is unquestionably American, yet embodies a global modern sophistication," he added.
The store will supply clothes custom made for the weather of South-Florida in famous Varvatos brands like the Star USA, Converse and Collection. And will mainly focus on Spring 2013 Sportswear collection.
Check out the photos of the brand new store, here.