Fashion giant Chanel recently opened its brand new renovated boutique store in the Bal Harbour Shops Mall, Miami Sunday, March 21. The new store is as luxurious as the brand itself and exudes its famed sophistication.
According to Examiner.com, the renovation comes just as Chanel approaches its twentieth anniversary of being a part of the Bal Harbour Shops community.
Apparently, Chanel had commissioned New-York based architect, Peter Marino, who has also designed the brand's Avenue Montaigne boutique in Paris, to redesign the boutique store in the mall. The design of the new store aims at retaining Chanel's iconic fashion culture and pays a tribute to its past while modernizing the place as well, reports Curbed.
The brand new store spans an area of 8000 square feet with floor-to-ceiling windows and carpeted floors. Hauteliving says the new store resembles "a white, modern light box". Clad in white and gold, the store has elegant hand-applied wall finishes and customized glass cases on floating shelves. The theme of the store was energy, air and light and the illumination and all the glittering glass and gold match the theme.
The store's initial two entryways have been replaced with a single wide entrance. The store displays Chanel handbags, perfumes, jewellery, watches, shoes and cosmetics as well.
Check out the photos of the new store, here.
"Chanel has been a part of the Bal Harbour community since first opening in 1994. The redesigned Bal Harbour boutique is now one of the most beautiful Chanel boutiques in the world, and we are proud to reopen here in Miami," Barbara Cirkva, President of Chanel Fashion Division, said to Hauteliving.
"We've had a long relationship in Bal Harbour and opened our store in 1994. Even before that, Chanel was a part of a women's specialty retailer, Martha's, in both Palm Beach and Bal Harbour. So Chanel has a history in Bal Harbour. We think Bal Harbour draws a unique clientele and has always been a home for Chanel and will continue to be," she said to Miami.com.
Looks like Miami is becoming a commercial/retail hub. Just recently, men's fashion retailer, Joh Varvatos opened his third Bowery Concept Store on Lincoln Road.