"PC does what?"
The line above is the expected slogan to be seen on an upcoming ad relating to personal computers or the PC. Since the introduction of smartphones and tablets on the market, PC sales have never been the same again. People nowadays are more into portability and convenience, thus opting to buy handy devices, like tabs and smartphones. With this phenomenon on the background, rival PC manufacturers including Hewlett-Packard, Dell, and Lenovo are teaming up with Microsoft and Intel to revive ailing PC sales.
These PC manufacturing giants are banking the revival of PC mania on their $70 million worth of marketing push. And in order to set aside branding and rivalry, the said ad would be promoting no specific PC brand. Through this ad, another side of computing would be emphasized, and this time around, this PC campaign would be highlighting the idea of owning a PC today is better compared to what was before. Intel's chief marketing officer, Steve Fund, stated via mashable that;
"With this perfect storm of innovation, we felt it was the time to tell our story. People think having something good is good enough because they are unaware of how much better the PCs are now."
The said marketing strategy that aims for better PC sales is scheduled to launch this coming Monday in both US and China. The campaign includes primarily commercials to be aired on major TV networks and online ads. According to reports, the said ad would be targeting individuals who haven't bought new PC over the past four years, thus having an estimated audience of 400 million according to technology industry analyst Patrick Moorhead.
If such move would be successful, then the decline of PC sales brought about by the technological tsunami of handheld gadgets, would once again be revived, thus reclaiming its throne as an individual's personal computer.