Social Media is perhaps one of the most popular avenues where most entrepreneurs and 21st century businessmen would promote their product or service or simply gather some leads. By the term social media, it is anchored on the shares and tweets, which is amazingly becoming more and more saturated as years pass by. If you are not into social media marketing, here are some tips or alternatives as pointed out by entrepreneur.
Ambassador Programs
It is a certain method described by entrepreneur through which you tap the help some point persons that would serve as ambassadors of your brand. They would in turn spread the word or the information about your product or service to their immediate community, be it in their family, school, workplace or even church. And in order to give some incentives, point system is incorporated which could be cash in depending on your agreement and on their output. This could be done weekly or monthly basis.
Trade Shows
Through trade shows, you may create a relationship beyond social media. By attending these kind of affairs, you are actually immersing yourself into a deeper sense of manufacturer-consumer relationship, or similar to it. It is also a practical venue to meet other businessmen and widen your knowledge of the business and most especially your marketing connections. However, this approach might cost you some amount depending on what type of tradeshow you would be attending.
Contribute and Blogging
This may be interpreted as a form of social media approach, but there is still a difference. If you have an idea or any particular solution, you may contribute to any relevant websites or blogging sites. This will not only help others, but this would also make your presence on the internet jungle more visible. This is in turn will also gather some traffic for your website provided if you have one.
Speak
If you are confident enough of your product or service, and how it will affect the public in general, you may attend some speaking engagements. It doesn't mean that you would be making a sales pitch if you will be speaking in front the crowd, that's the least thing they would want to hear from you. Hence, you must establish a sense of value and how your service or product would improve their lives. Encourage them with the significant things that you and your company may contribute in order to develop the society. And if you find it hard to put into words such idea, you may simply share your struggles and success for others to be motivated, and in passing you may actually insert some thoughts about your business or product. It is important to note that you must establish a relationship and value.
In general this article teaches you that there are other things aside from social media marketing. The point of the article is to encourage you build up connections beyond the world of the internet and social media. Other opportunities may not only present themselves in the form of "Likes and Followers," for sometimes these opportunities may be disguised in simple gestures of handshakes and smiles.