Marketing has no bounds. Anything and everything works. Right from building a life size Barbie home, augmented reality apps and even making a "Pizza smelling perfume".
In the latest round of marketing 'world-wide weird', Cadbury, the chocolate company owned by Mondelēz International, built a castle on the pebbly Brighton Beach made of its newly launched 'Diary Milk Pebbles', icing and fondant sugar.
Sweet tooth? Anybody?
The three meter-tall castle was built by five people who spent 100 hours to complete the masterpiece. According to Helix 3d Ltd blog on Wordpress, the castle was built on the recent bank holiday in the last week of August. It has now been shifted to the Cadbury attraction at Birmingham.
The structure is built using 90,000 Dairy Milk pebbles and a quarter ton of fondant sugar. About 20 kilos of icing was used to make the pebbles stick together.
"We shot it at Brighton as a nod to their pebbly beach so it was displayed there for a bit then made its way to its 'home' in Bournville, Birmingham - a little pit stop," a spokeswoman said to The Metro.
"We just wanted to do something special for the bank holiday for families and to add a touch of extra fun for Cadbury World," she added.
While this was a cute dream-come-true type campaign to promote its Pebbles, Cadbury also recently released an advertisement that went viral on the Internet. The ad shows a boy romantically proposing to a girl at a mall, but midway of the proposal, the girl grabs a miniature guitar and whacks the guy on his head!
This video was to promote its not-so-sweet "Bournville"
Check out the video below: