Redfin, a real estate brokerage firm, has announced that they have entered the home market of Birmingham, Alabama.
According to bizjournals.com, Redfin uses "technology and full-service real estate agents to sell homes" and they get real estate veteran Joy Reynolds to be on board leading the new operations.
Reynolds used to work for Century 21 in its Birmingham area. Joy said "Birmingham may be the largest city in Alabama, but its charming downtown and civically involved residents make it feel like a small town. I'm thrilled to bring Redfin to my hometown because I believe it offers the best way to buy or sell a home."
Redfin differs from other companies as they pay their real estate agents depending on the client's satisfaction with the agent's interaction and services, unlike from other brokerage firms where agents earn through commission on sales. Also, all feedback for their agents are being published on the agent's online profiles.
In a report by businesswire.com, Jim Carollo, expansion manager at Redfin, said "Redfin gives the real estate industry a touch of Southern hospitality. Our customers often say their Redfin real estate agent is more like an old friend or trusted advisor helping them make the right decision than a salesperson trying to close a deal. We're excited to serve as advocates and offer our world-class technology to homebuyers and sellers in Birmingham."
Redfin became well- known among its clients as they offer lower charges compared to other brokerage firm. Redfin agents charge a 1.5 percent only listing fee compared to the average percentage of 3. Despite of its lower percentage, the agents still give a complete home- selling service which includes "pricing and staging advice, free professional photography and marketing." Redfin is able to help home sellers in saving from their expenses. A home owner selling a home for $300,000 can save $4,500 through a Redfin agent. The company boasts its service of saving their customers of more than $200 million in real estate fees up to this date.