As Apple prepares to launch the new iPad Pro tablet later this week, Apple CEO Tim Cook aggressively placed his product forward by trampling PCs.
According to Business Insider, the tech mogul plans to make personal computers a thing of the past, starting with the iPad Pro.
The upcoming Apple device has features that people will find useful in an office setting, and this will reportedly spur more individuals to switch from PC to iPad Pro. "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones," Apple's chief executive remarked in an interview with The Telegraph.
While smartphones and tablets have radically altered consumer habits, Allister Heath of The Telegraph says that the PC is still the main device used in the modern workspace. For iPad Pro, replacing the more established device and the system as a whole can reportedly be difficult to do as the iPad Pro comes on the heels of poor iPad sales.
Business Insider shares that the iPad line has seen its revenues drop in the last seven consecutive quarters. The figures dove below 10 million units for the first time since the middle of 2011. In fact, overall sales for tablets are on a downward trajectory for the last few years. Experts speculate that iPads are becoming obsolete pieces of technology, being rendered redundant by bigger iPhones.
Even Cook himself has a similar view on the matter.
"I think if you have the larger phone, you're less likely to have the iPad mini", he said. Having said that, Cook believes that the iPad still holds a significant slice of the market and that demands for the said device will not be extinguished.
Meanwhile, in contrast, the Apple Mac is performing well in the market, with the last quarter registering 5.71 million sales.