Sony, which has cut more than 5,000 jobs and forecasted a $1.1 billion loss, is fighting the shrinking demand for personal computers and TVs as consumers switch to mobile devices instead.
In order to survive, Sony needs to succeed in the mobile arena, according to Ovum analyst Nick Dillon, who argues that the company needs to make it its main focus.
Cue the new Xperia Z2 and Xperia M2.
Xperia Z2 and Tablet Z2 are Sony's modest updates to the flagship mobile items, and together reestablish their manufacturer's reputation when it comes to brand and impressive design. Prices are not disclosed yet.
Xperia Z2 combines inbuilt noise reduction, a 5.2-inch full triluminos LCD display and a 4k video recording of high definition. The screen uses Live Color LED tech akin to Xperia Tablet Z2, with promises of more natural brighter colors, improved legibility in sunlight and power from Qualcomm's Snapdragon 801 new quad-core processor. It also has 3GB RAM, 3200mAh battery and water- and dust-resistant features. Sony has a reputation for premium quality - a status carried on with Z2, which is crafted from glass and aluminum. It is packed with a 20.7MP camera that uses Exmor RS sensor and a G Lens setup found in the device's back side.
Not as high-tech as its brother, the Xperia M2 is packed with a 4.8-inch display, a less expensive 960 x 540 pixel resolution, a 1.2GHz Snapdragon 400, 8MP camera and 4G LTE.