Google is making Hangouts accessible for everybody, and this also includes people who do not have Google accounts. The newest feature is expected to aid Google to further establish itself effectively as a services-provider enterprise with reliable business tools that are hassle-free and easy to use.

Google's product manager, Patrick Wynn, has announced some updates in a blog post where he preferred online meetings on Google Hangouts to in-person meetings where participants are free to participate and join without experiencing technical restrictions.

"Joining a meeting should be as easy as walking into a room. This week we're rolling out an update to Google Hangouts that makes joining a video call as simple as clicking a link in an invitation. No filling in forms, no need for a Google account, just simple, easy access to meetings," says Wynn.

In order to invite certain people with a Google account, all they need to do is to create invitations via the Google Calendar. Also, meeting organizers can take control of who can and/or cannot join the meetings in Hangouts. Invited users can see the link to click and type their names and join in Hangouts. This can also give a notification to the organizer if the invitation was accepted or denied.

Google's newest feature is available to all Hangouts versions including the mobile apps and web client. No doubt, it is a small feature update, but this can certainly give quite an extensive implication for Google. Google Hangouts is only one of the numerous applications of Google receiving help from its creator. In July 2014, it went from a simply social chat tool with restricted use in Google+, to a stand-alone business tool included in Google's program of Apps.

In addition to the report, Microsoft also cites the significance of creating its own messaging app for everyone regardless of having an account or none. Several years ago, a Redmond-based company created a similar version by opening up Skype to anyone who wanted to do video calls and chats, the Tech Times reported.