After its new trailer debut at the Night Football show leading to advance ticket sales in the US and UK cinemas, "Star Wars: The Force Awakens" has recently broken some ticket sales records in the UK.
According to Theatre chain Vue, the film had broken the pre-booking record selling 290,000 tickets in UK venues alone. The new ticket sales update overtakes the previous sales record amounting to 284,850 tickets which were held by Harry Potter and the Deathly Hallows Part 1 way back in 2010.
Movie analysts are seeing this as a positive sign for the movie industry. According to Engadget, Vue is planning to open additional 200 screens on the full opening day that will happen next Thursday. They will also make another 100 screens available for the entire opening weekend.
This would provide an opportunity for almost 75,000 Star Wars fans to enjoy the latest The Force Awakens movie over the first four days of the release. The action which has been taken will further help them avoid spoilers that can possibly surface or circulate online as soon as the film begin showing.
"The only words to describe the first day of IMAX worldwide advance ticket sales for Star Wars: The Force Awakens is 'record-shattering,'" Greg Foster, CEO of IMAX Entertainment said.
Previously, Star Wars studio Disney said that tickets went on sale and were sold within 24 hours in the UK. Around 200,000 tickets were sold beating Skyfall, Spectre, The Hunger Games, and the 50 Shades of Grey. The Force Awakens seems to challenge most of the award-winning movies including Avatar for the mantle of highest-grossing film of all time.
The Star Wars: The Force Awakens has passed the $50m (£32.6m) mark, selling more tickets before it releases compared to other movies. It was also revealed that the sci-fi's sequel's IMAX bookings had earned $17m which is double the previous record of $9m.
The film is expected to be overshadowed on its opening week. Now, that expectations has come into reality after the news broke that the film sold 290, 000 tickets in the UK venue.