Gerardo I. Lopez resigned as CEO of AMC Entertainment to become CEO of Extended Stay America. Five months after Lopez vacated his post, AMC Entertainment names Adam Aron new president and chief executive of the holdings that operates the AMC Theaters movie theater chain. Under AMC movie theater umbrella 348 theaters with a total of approximately 5,000 big screens.
Aron, 61 years old, was hired after Starwood Hotels & Resorts Worldwide, a company where he was also CEO, got sold. Before his executive role in Starwood Hotels & Resorts Worldwide, he was also CEO and co-owner NBA's Philadelphia 76ers.
Before Aron's appointment as the new AMC CEO, the executive position was filled by Craig Ramsey, AMC's chief financial officer, on an interim basis. The announcement of Aron's role in AMC has already been announced but he will assume the position officially on Jan. 4, 2016.
New York Times had a conversation with Aron on the telephone were he pointed out that part of his plans for AMC is enhancing its theaters with new technology and providing dining options for its customers. "Push the envelope further," Aron told NY Times.
AMC has distinguished themselves apart from its competitors by building a more luxurious ambiance in their theaters by providing dine-in theaters and remodeled the whole seating in their auditoriums with plush reclining-seats. Aron plans on expanding the luxury ambiance as he says, "It's incumbent on us to make going to the movie theater a wonderful experience," since most entertainment consumers are shifting to a preference in watching movies within the comforts of their homes.
In relation to the bombing threats that closed down schools in Los Angeles, Aron aims to increase the security precautions of AMC Entertainment's movie theaters. NY Times says that Aron implied, "Theater security would probably receive closer scrutiny in coming months."
AMC Entertainment is second on the list of largest movie theater companies following Regal Entertainment.