The dating app Tinder is pushing its boundaries and is not solely focusing in finding the right love match for its users. With a selfless intention of raising awareness to organ donation among its users, Tinder partners with United Kingdom's National Health Service and their blood and transplant division.
This project was initiated after a decrease on organ donors have been discovered. A decrease in organ donors like this one is the first of its kind in 10 years.
According to BBC, NHS announced last July that the number of people donating organs in the UK have decreased for the first time.
Contrary to what most of the Tinder users believe, the project does not pair up an organ donor with a recipient. Users are given an option to identify themselves as an organ donation supporter. Users who see Tinder accounts who support the advocacy and swipes right will receive a special message. The message reads, "If only it was that easy for those in need of a life-saving organ to find a match", and leads the user to a sign up page as an organ donor.
The partnership of Tinder and NHS plans to take the campaign to a higher level by inviting celebrities to take part in the advocacy. Personalities like Olympic gold medalist Jade Jones and Made in Chelsea stars Gemma Oaten and Jamie Lang have agreed to sign up and join the campaign.
As of now, there are 7,000 people in the UK who are in need of organ donations. In the last 10 years, there were 6,000 patients who died due to the lack of donated organs.
In the US, more than 122,000 people are in need of organ transplants.
With the impact that Tinder has made in today's social culture, this move of social decency will greatly influence the younger generation to be more aware and involve themselves in saving lives through organ donation.