Film giants have invested so much in cinematic universes mainly because of its lucrative market. The millions of views just hours of releasing trailers of movies such as Marvel's 'Captain America: Civil War' or DC's 'Batman V Superman' prove that they are on the right track.
Paramount Pictures joins the cinematic universe game after it has announced its partnership with Hasbro's film label, Allspark Pictures. Its version of a film universe will include five toys popularized by Hasbro namely, GI Joe, Micronauts, Visionaries, Mask (Mobile Armored Strike Kommand) and ROM.
Paramount Pictures CEO and Chairman Brad Grey said in a statement, "Paramount and Hasbro have had a longstanding relationship and we're proud of the success we've enjoyed on the Transformers and G.I. JOE, franchises. We're excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds."
They have the numbers to back up Grey's claim as the Transformer films have earned almost $4 billion and the GI Joe movies have grossed more than $675 million. While this is still meager compared to other studio giants like Marvel and DC, Paramount hopes to up their games through the new series of projects.
Hasbro's chairman and CEO Brian Goldner, along with the other executives of the label, are coordinating with Paramount in forming their own version of the cinematic universe. According to Hollywood Reporter, they have recruited the best people for their writer's room, including Academy award winner Akiva Goldsman, to make sure the film franchise will be a success.
Goldner states, "Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."