After taking a break in being a record breaking artist for three years, Adele just had an amazing two months and it’s only just beginning. She just smashed the records with her third album “25” and to promote it, like it’s really necessary to promote it more after the record sales, she’s hitting the road, and the fans are willing to do anything to get their hands on the tickets.
According to Billboard, tickets went on sale last week and fans just experienced technical difficulties with the online ticket seller, Ticketmaster, and they are not happy about it. Roughly 750,000 tickets were on sale and around 300,000 were left unsold, which means it’s Hunger Games for the rest of those who wanted to see Adele live.
According to Ticketmaster President, Jared Smith, "I know it must be frustrating to read or see in the news that we crashed during Adele’s on sale and that fans are upset with [Ticketmaster] because they couldn't get tickets. Unfortunately, when there is such a exceptional artist with unprecedented demand against short supply, there are inevitably going to be disappointed fans."
Smith also denied that there were technical issues on their website. "Please know that your progress in the area of site stability and abuse prevention are making an indelible mark on our company’s position as the global leader in live entertainment," stated Smith.
Almost 10 million people are accessing the online ticket websites and it’s probably why they are experiencing technical difficulties, as reported by Rolling Stone. Songkick, another ticket selling site, is selling around 235,000 tickets through Adele’s website. They also blocked around 53,000 ticket sales for the European shows that are probably from scalpers. Adele’s manager, Jonathan Dickens, told The New York Times, “By selling the highest number of tickets we were able to through our own channels, and working with Songkick and their technology, we have done everything within our power to get as many tickets as possible in the hands of the fans who have waited for years to see her live.”