The young industry of e-cigarettes is projecting to an expansion in their market by investing millions of dollars in promotions and advertising. The lifestyle that the e-cigarette culture promotes is linked with themes encouraging sex and rebellion the same way regular cigarettes influenced young kids. According to a federal health officiating body, 7 out of 10 teenagers are exposed to the adult campaign and this should be perceived as alarming.
According to US Center for Disease Control and Prevention, the e-cigarette campaign is a threat to the long running campaign against tobacco use. The CDC has endorsed that the distribution of the e-cigarettes should be regulated, especially among the younger generation.
"The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes," said CDC director Dr. Tom Frieden.
CDC gathered data reports that the rate of use of e-cigarettes among middle school and high school students has surpassed the stats of regular cigarette use in 2014 surveys.
The heightened rate of e-cigarette users is directly related to the money spent by e-cigarette makers which reached a whopping amount of $115 million in 2014 from $6.8 million in 2011.
CDC also founded that almost 70 percent of the teenage respondents in the study learned about e-cigarettes through advertising mediums like magazines, movies, tv and the internet.
Accurate studies about the harmful effects of e-cigarette smoking are yet to be done but initial studies claim that the effects are most likely less harmful than smoking regular cigarettes.
Supporters and some researchers claim that e-cigarettes are good tools to help people quit smoking what they call "combustible cigarettes", but the research is limited.
Another alarming attribute of e-cigarettes is it's potential of being a gateway to smoking regular cigarettes, according to Freiden.