LIV Sotheby's International Realty Affiliates reported last February 25, 2016 that its brokers and sales professionals achieved about $80 billion in U.S. home sales volume with transaction multiplied by overall sale price for 2015. Driven by a brand record of over 100,000 total transactions, this was the highest annual sales performance in the history of the brand and marked a 13 percent growth from the previous year.
Affiliates also reported that 2015 was a record year for the firm locally with 4,000 sales valued at about $2.5 billion.
LIV Sotheby's International Realty president, Scott Webber, said that 2015 was a record year for domestic sales for the brand as a whole. With 12 office locations in Colorado, they will offer accessibility to the growing level of national and international buyers in specific luxury markets, while continuing to provide the best service for Colorado residents.
The brand also grew in its global network, which now has 63 countries and territories globally. The Gulf Region is poised for international growth as the brand's affiliate brokerage in the region acquired the rights to provide real estate services in Kuwait, Oman, Bahrain, Qatar and Saudi Arabia. According to Market Wired, the brand totaled 835 offices, a network gain of nearly 10 percent. Nationally, the brand added 73 new offices to all over the United States.
From a marketing standpoint, the brand's 2015 campaign garnered over 1.2 billion impressions in Colorado's real estate market where individuals are purchasing properties like never before. The Denver Post shared that it has been a goal of the brand to actively gain media impressions to achieve global exposure.
LIV Sotheby's International Realty's 40th year in the luxury residential real estate brokerage business was marked by honorary guests of the brand being invited to ring the Closing Bell at the New York Stock Exchange last Dec. 29, 2015. The brand was also featured with prime placement on the video banner in Times Square.