Real Estate Expert Explains the Secret Psychology Behind a Successful Sales Pitch

If you've seen Bravo's Million Dollar Listing, you've probably heard of Fredrik Eklund. For the past 11 years, Eklund has been the most successful residential real estate agent in New York, selling more than $2 billion worth. How did he become such a successful salesman?

In Eklund's 2015 New York Times best-selling book, The Sell: The Secrets of Selling Anything to Anyone, he explains his secret to success. In the chapter "Pitch Perfect," he even outlines the four steps he uses to set up a sale.

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