In today's digital/mobile world, most of the purchase transactions we perform are done in a modern, convenient fashion. Most Americans' online shopping patterns have evolved from buying commodity items like books to more personalized items like clothes and groceries. More recently, transactions that historically were more expensive or complex are becoming more commonplace.
For example, the process of buying a car is becoming widely adopted as an easier and perhaps more affordable transaction to complete online versus the old-fashioned way. But what about buying a home?
Despite advances in consumer home search functionality thanks to pioneers like Zillow and Trulia, most of the home buying process is still largely controlled by real estate agents, and the transaction aspect of buying a home has remained mostly inconvenient, offline and, frankly, undisrupted.
But my company is among a number of startups that are looking to change that by innovating the way we buy and sell homes, with the ultimate goal of providing consumers with greater control, convenience and affordability.
