Even with the current pandemic, the global real estate market is expected to grow by $3826.6 billion between 2020 and 2024, according to Technavio's recently released report. With first time buyers on the rise and thousands more searching for their dream home, realtors will be looking to capitalize on this momentum and grow their client base. As with any business looking to build their brand, attract potential consumers and get their name out there, realtors can harness the power of marketing to separate themselves from the competition and succeed in the unpredictable world of real estate.
Add Valuable Blog Content To Your Website
If you are looking to increase traffic to your realty website, experts say adding a blog is one of the most effective content marketing strategies you can employ. According to TechJury, 77 percent of internet users read blogs. Businesses that have a blog also get 97 percent more links to their website, boosting their visibility dramatically. However, realtors should also be careful to tailor their blog content to their customer market. Therefore, blog content can include renovation ideas or budget-friendly interior decorating ideas for first time home buyers if you are based in cities like Pittsburgh or Dallas, ranked as some of the best cities for first-time homebuyers.
Create A Social Media Presence And Strategy
Social media marketing for realtors is by no means a unique idea. The National Association of Realtors estimates that 77 percent of realtors use social media for real estate. This can be compared to the use of the website choices made by contractors and entrepreneurs to create a good first impression. Around 63 percent of consumers use a contracting company's website for inquiries, and a staggering 90 percent of buyers use the internet - including social media - for their needs, ranging from home mortgages to finding their dream home. Social media platforms also help to increase your customer reach and build your brand as a real estate professional, garnering reviews and word of mouth advertising. Social media can also create potential networking opportunities with other industry real estate colleagues.
However, social media marketing centers on much more than setting up various social media accounts. To maximize their chance of success, realtors need a great social media marketing strategy. In addition to quality and relevant blog posts, realtors can also utilize consistent photo listings or social media platforms' live features to provide a virtual house tour.
Go Beyond Selling With Home Images, And Market The Local Area
Despite popular opinion, home buyers do not just consider the suitability of the house when viewing potential homes. In addition to finding the desired features in their new home, homebuyers also consider the area when considering homes, and even when to view their choices. By including well-lit photos and details on the local area, attractions and useful places, you are essentially marketing the area where the home is located - without actually doing so outright.
To ensure you have high-quality content, including local area photos, realtors may want to consider hiring a professional photographer for both home staging and local area photos. The objective is for your images to be good enough that potential home buyers can imagine themselves in the home and area.
In a sea of real estate firms and agents, realtors must set themselves apart. The right marketing strategy and the right marketing tools are the perfect way to do so.
