Is real estate coaching worth it?
Well, that depends on your personal circumstances. If you aren't sure of whether you need a real estate coach, ask yourself these questions.
Do I need help in laying the foundation for my business?
What are my weekly, monthly, and yearly goals?
What resources do I need to meet these goals?
If you can't answer these questions without scratching your head, then there is a high possibility you could benefit from a relationship with a coach. But there is no free lunch. With reputable programs starting at around $500 per month, coaching is not cheap.
But if done right, your efforts are bound to pay off.
A 2015 Inman survey shows that the vast majority of agents working with a real estate coach experience business growth. According to the report, 90% of agents said that in their first year working with a coach, their production increased by 10%. Still not convinced? Here's what a real estate coach can do for you.
1. They'll Hold You Accountable
As a real estate agent, you probably have your daily, weekly, and monthly goals.
But how often do you meet those goals?
You probably have laid down a set of strategies and actions required to get to your end goal but sometimes you find yourself doing only the tasks that are fun, and less stressful. In other words, you lack accountability.
Accountability is executing all the actions required to meet your goals, regardless of whether you enjoy performing those tasks or not.
One benefit you get by working with a real estate coach is that they will hold you accountable. Your coach will not only provide guidance; they will also check in with you from time to time to see if you're implementing your success strategies.
They'll not only help you set your goals but also guide you on how to get there, tracking your performance all the way while making you accountable for your failures. And when you're accountable to someone, you're more likely to stick to the plan.
2. They Will Build your Confidence
Ever heard of the concept of the Dip?
Seth Godin, an entrepreneur, and best-selling author wrote a book about it. He talks of "the Dip" as a temporary setback that can be overcome with persistence. According to Seth, winners seek out the Dip. They know that the bigger the challenge, the bigger the reward for overcoming it.
The trick is to figure out if you're in a Dip that's worthy of your time, effort, and resources. How do you know when to quit and when to push on.
Having confidence in your ideas can be one solution to this. And a real estate coach is your best bet at building your confidence. The real estate business can be very challenging and competitive. You'll likely encounter Dips in every step of your real estate journey.
But an experienced real estate coach has gone through virtually every challenge you're experiencing or guided agents who have been there before. They'll walk with you, advise on the Dips that are worthy of your time, and give you expert advice on how to tackle such challenges.
3. They'll Help You Identify Your Weaknesses and Strengths
On our own, it's difficult to identify our weaknesses and strengths. But when working with a coach, they'll be watching you in action. And as they work with you, they will identify the areas you excel in as well as the areas you need to work on.
For instance, if they discover your negotiation skills are lacking, they'll advise you accordingly and may even give you the resources you need to master the art of negotiation.
Now that you know the benefits of hiring a real estate coach, why not go ahead and hire one? Feel free to comment and share.
