Studies have shown that today, customers are less influenced by price, and are more likely to select a business based on a positive experience, reviews, and recommendations. Unfortunately, welcoming clients into your property firm or estate agent company isn't the end of your responsibilities.
You now have to work even harder to retain those clients and do all you can to stop them from looking elsewhere. Building customer loyalty isn't easy, as not only is choice within the estate agency sector abundant, but independent firms must quickly demonstrate that they can exceed all their clients' expectations, before, during and after any sale or query.
More property firms than ever are turning to CRM software to help them achieve higher levels of customer retention and enhance customer loyalty.
Customer Relationship Management software is a system designed to help you organise and manage all your client data. Every interaction, from leads to existing clients and all their histories and preferences are stored in one centralised cloud-based location. Making it easier for you to find client information, target your marketing campaigns and improve customer services.
So, how can a CRM tool enhance customer loyalty to your brand? Read on to find out more.
It keeps it personal
By using CRM software, you'll have the opportunity to accumulate vast amounts of accurate and relevant customer data, including interaction history, their preferences, previous transactions, important dates and more. Access to this kind of data means you can provide a fully tailored and personalised customer service approach for every client, no matter where they are in the customer cycle. As you exceed all their expectations, through personalised interactions and world-class customer service, you can expect a more meaningful and trusting relationship to develop. It's these kinds of connections that strengthen customer loyalty and keep them coming back, whether they're looking for a new tenant, downsizing or buying their first home.
You can get to know your clients better
As your CRM software works hard to accumulate and organise your client data, you'll not only get to strengthen those client relationships but also get a clearer insight into your customers' habits and their specific needs. Understanding their requirements via their data puts you at an advantage, as not only can you match them to the right opportunities via targeted marketing campaigns with accurate tracking, but you can utilise this information to market more effectively. This approach means a better ROI on your marketing strategy and enhances customer loyalty, as you're demonstrating you have everything they need.
It makes every interaction efficient
Rather than putting your clients on hold, while you frantically scramble to find their files and data, CRM software does all the hard work for you. This intricate software streamlines your daily working schedule, helping your teams accomplish more, and handle your customers better. And the better their experience, the more loyal they'll be to your company.
Keep them interested
One of the most useful features of CRM software is the ability to shorten the sales cycle and simplify the entire process. Even after your clients have made a purchase, keeping in touch and sharing with them other services they may find useful, as well as other incentives for returning customers is made easy with CRM. Upselling and cross-selling have never been easier.
Final thoughts...
Developing customer loyalty for your property company is easier with a CRM software implementation.
