What if we told you that you might have missed some easy ways to increase your conversion rates and make your business be liked better by people in your niche?
And it's not about a larger budget. It's about your copywriting skills and places where you are present online.
People like people who are like them. That's why it is essential for your business to sound like clients when you convey the value of your product or services to them. It's also no less important to find as much common ground with your audience as possible.
In this article, you will learn about some simple ways to get more clients by writing more and better.
Tip #1: Create a professional email signature
The goal of copywriting in email marketing is persuasion.
However, if your email is too long, it's hard to make all the recipients read it to the end.
Fortunately, there is an alternative to long, overwhelming emails.
It's an email signature that you can use with every email you send.
It should contain the basics, such as your name, job title, photo, contact information, etc. On top of that, you can add clickable links and calls-to-action (CTA). For instance, you can add a link to a relevant blog post, online store, eBook, case study, etc.
A professional-looking email signature created with the help of an email signature generator also strengthens your credibility in the eyes of the recipient.
Choose your best fit from a wide range of email signature examples for all popular email clients, including Gmail, Outlook, Yahoo, Mac Mail, and many more.
Tip #2: Send cold emails with pitches
According to statistics, emails are considered an incredibly effective tactic for business growth. Doesn't it make sense to adopt a cold email strategy into your sales plan?
Use this way to start and maintain business relationships.
However, keep in mind that recipients don't know you yet. Make sure your email is personalized and seems worth opening, reading, and acting on.
Many businesses concentrate on selling the features of their products or services. They say the app is fast and reliable, etc. But in reality, people are not trying to buy a fast, reliable solution. They need a result (e.g., increase open rates, earn more money, etc.).
So don't send them a cold email with descriptions of your product or service. They are gonna hit "delete."
Tip #3: Create a Medium account
Medium is one of the top platforms on the Internet that serves readers with content on whatever fields that they are interested in.
On this platform, you can build up thousands of followers eager to read your next post.
Topics that do very well on Medium include business, entrepreneurship, technology, startups, life learning, culture, politics, and more.
Tip #4: Post regularly on your branded Facebook page
You probably have some truly helpful content on your blog. If you don't share it on Facebook (or other social media platforms), how do people link to you or share your content with others?
Tip #5: Do guest posting
"Guest posting" means writing and publishing some content on someone else's online resource. It's an excellent way to connect with new audiences and get your name out. When searching for websites or blogs to guest post, your main goal is to find places relevant to your niche or industry.
Tip #6: Run a blog on your website
Blogging is a great way to bring much traffic to your website and improve your SEO. The more your write for your blog, the more content Google has to crawl and index. This means the search engine can easily recognize that your website is a good resource of valuable information for users to access.
On top of that, you can use your blog to make content that your readers are encouraged to share with their connections.
According to Hubspot, businesses that have blogs receive 97% more links to their website from other online sources.
Tip #7: Create case studies
This type of content lets you demonstrate what you do better than your competitors and what your clients like about you.
Likewise, case study content helps build trust and provides credible content in your niche. This is also good for SEO.
When creating a case study, make sure you write about someone your ideal client can relate to, include real numbers.
If you don't know where to start, ask your audience to fill out a form that will explain how you helped them reach their goals.
Tip #8: Write eBooks
Writing an eBook provides you with an excellent opportunity to reach potential customers and show off for them with your extensive industry knowledge. Your eBook can also help people answer a question or solve a problem.
Pro tip: Later, you can reformat your eBook in a way that makes the most sense. For example, you can create multiple blog posts, white papers, or even shoot a short video throughout a year.
Tip #9: Create quality landing pages
Having a quality landing page that works is a crucial step in turning visitors into buyers. So it's vital to get the copy precisely right.
If you are working on a copy for your landing page, the most important principles to pay attention to are the following:
● writing like a human (with empathy);
● encouraging people to take action;
● being clear and concise;
● validating your content using social proof;
● using statistics strategically;
● arguing a solid value proposition.
To sum it up
When thinking about becoming successful as a business owner, copywriting probably isn't a thing you want to include in your list of strategies.
However, a high-quality copy can make a big difference in your business, attracting more and more clients and increasing sales.
This can be a blog on your website, social media posts, case studies, eBooks, guest posts, cold emails with pitches, the text for your website, etc.
Hopefully, this article will inspire you to examine the copy your business uses and explore new ways to improve it.
