Are you feeling behind lately as the home sale market continues to skyrocket? Maybe you don't even have enough clients who want to work with you, or you feel like you're taking too much time with each individual client. The market is hot right now, and there is a low inventory because houses are being snatched up at every turn. Home sellers can easily close their sale for over market price - all they need to do is put it on the MLS.
With a few key strategies, you can set yourself up for success to kick the overwhelm, get more clients, and close more sales. Here's where to start.
Outline A Marketing Strategy
Marketing is important for real estate agents and brokers. This is what gets your name out to your customers and proves that they can trust you. Channels like email, social media, and your website (as well as more traditional marketing methods such as billboards or pamphlets) are key to helping more people find out who you are. Share content that answers questions your target audience is asking, such as how to prepare their home for showings or what to look for in an agent.
As you outline your marketing strategy, make sure it specifically applies to your local region. For example, your website can use localized SEO (search engine optimization) keywords, like "Los Angeles real estate agent" or "best Santa Clara real estate agents". That way, when people take to search engines for those phrases, your website will come up in the results.
Utilize Video
Once you have a steady roster of clients, tap into the power of video to sell homes more quickly and easily. Since the advent of the COVID-19 pandemic, more and more buyers have grown used to touring homes by video - and with the market being on fire these days, this will just boost your closing speed. Virtual tours are an effective and convenient solution - especially for out-of-town buyers or buyers who have a tight schedule. Virtual reality tours can help people get an inside look without actually having to go inside.
In fact, the best SEO strategy is utilizing Youtube. Agents should target a neighborhood and create videos with titles such as, "Check Out This New Eagle Vista Community in Eagle Rock." The video should contain a walkthrough virtual tour of the home, showing off the property. If an agent commits to creating video content like this in a specific neighborhood, they will be viewed as that neighborhood's expert in short order.
Incorporate Technology
After completing a sale, modern technology can help transform necessary real estate transactions. NILE is a one-stop technology platform geared for agents and agencies. The platform integrates brokerage, settlement, and title into one streamlined, automated experience for agents and their clients. With NILE, you can sell your listings for 4% more and get 20% more buyer leads - and all paperwork takes less than 20 minutes.
NILE has an "Organize, Bid, and Close" software that streamlines the residential real estate sale process to as little as five days. The platform allows independent agents and brokerages, giving them the resources they need to outpace their competitors. Think of NILE as your personal digital assistant, allowing you to be in full control of the process. It can save you time and help you be more efficient as an agent.
Forget the fundamentals you learned in real estate books: getting new clients is via word of mouth and tech. Be as active in your community as you can. Always keep your business cards in your pocket, because by being on the leading edge of technology you will generate more referrals. You never know when you're going to meet somebody who's ready to sell and is looking for a hand. Tap into the power of networking, marketing, video, and technology to help your real estate transactions succeed.
ABOUT NILE
NILE is a revolutionary real estate software that is empowering agents in the real estate home selling process. The software arms agents with an all-in-one platform to close deals faster and sell at a higher rate. The company has recently been featured in TechCrunch and Market Watch. For more information, please visit https://nilehome.com/
