Many will argue that real estate is a business of developing in-person relationships and the warmth a buyer expects from these interactions. Real estate CRMs in the property business are designed to increase the interaction and follow-ups and generally act like digital secretaries that can help brokers and firms keep things organized and flowing smoothly.
Pipedrive is a CRM that acts as the perfect tool for the real estate industry.
Pipedrive: Boosting Your Real Estate Business the Right Way
There are several real estate CRMs options available in the market right now, but one tends to stick out with its extensive range of services, adaptability, built-in tools, and other features.
Pipedrive is the culmination of the years of experience its founders have in sales. They were professional salespeople, working in different sectors for a combined four decades, who realized that a comprehensive CRM was missing in the market. Yes, there are different CRMs, but they mostly cater to people in the back office and not the salesforce, the ones actually doing the selling on the frontlines.
The result is Pipedrive, a sales-dedicated CRM containing all the elements of a data analytics management platform and the tools that frontline sales professionals require.
Thanks to its adaptability, Pipedrive has become the real estate industry's CRM of choice. It has a powerful visual tracking tool for agents that allows them to manage their deal pipeline and prioritize deals, as well as a dynamic conversation tracker that helps agents highlight conversations to review later. Pipedrive even has the ability to organize messages by clients or properties for follow-up.
Available as a mobile app, agents can access data, analytics, property, and client info on the go, drastically cutting down on the time spent on admin efforts.
Tools of the Trade
Pipedrive comes with several features and tools that each real estate agent can access to transform their sales:
Buyer and seller data: All buyer and seller information, conversations, and activities are automatically stored and retrievable in just a few taps of a mobile screen, allowing for instant access.
Property data: Keep tabs on properties and listings. Match with clients or simply pull up data during a visit to answer a potential buyer's questions. Offer a personalized experience like none other.
Pipeline and visibility: Know which stage each potential sale is at and what steps you need to close the deal or keep the process moving.
Following up: Set up reminders to keep clients interested. Have a new property listed? Why not see if it matches with a client's needs and offer a viewing?
In-depth analytics: Find out what strategies work out best for you. See your average sales cycle and spot the pain points. Start making smarter decisions and see how it affects your sales in real-time.
Flexible packages: Whether you are intending to use Pipedrive as a single person or part of a larger real estate firm, the CRM comes with different packages and advanced tools such as forecasting, security, and other custom reports to boost your work.
Pipedrive has been changing the CRM game since 2010. With the ability to sync with Google and Microsoft contacts and calendars, as well as more than 300 other apps such as Slack and Asana, Pipedrive is one powerful CRM tool that every real estate agent must have.
