Story of Continental Real Estate has made its foundation stronger by adapting modern approaches combined with conventional principles.
Traditional Ideology combined with modern approaches often brings out great results. It is important for any businessman who is carrying the legacy of the created business that he/she should understand the purpose of starting the business and maintain that authenticity throughout to beat the cutthroat competition. Adaptability plays a vital role here. It is important to be wise while choosing the method of nourishing the business to reap its full benefits in the future. That's exactly what Ahmed Almallahi did with his real estate business called, Continental Real Estate (CRE), a company that offers real estate services such as valuation, investment advisory, and property management.
About Continental Real Estate
Continental Real Estate is one of the UAE's oldest and most reputable Real Estate Companies, offering a diverse range of Professional Services and Consultancies supported by a qualified and experienced team of Engineers, Valuators, Consultants, and Marketing and Property Management Professionals. With a vision to continuously upgrade its wide range of services and implement advanced management and research technologies to satisfy customer demands and developments, Continental Real Estate puts tremendous effort into its business.
The Progression Of Continental Real Estate
With a rich history spanning more than 40 years in the real estate sector, Continental Real Estate is more than just a business. The company is based in the United Arab Emirates and strives for quality and a wide array of real estate-related services. One of the earliest specialists and arbitrators in the real estate sector, Mr. Walid Mallahi built a solid reputation in Sharjah and Dubai. He received his Bachelor of Arts in Geography from Alexandria University of Egypt, and the Institute of International Research accredited him.
The company was initially plagued by numerous delayed workflow procedures, out-of-date technological resources and employee training, limited competencies in some departments, unproductive task distribution and delegation, and a traditional management structure with a limited budget at the time. To overcome all of these challenges, Continental Real Estate chose a realistic approach that combined the adaptability of new technology with the conventional principles of not neglecting the roots. The company was restructured by its new CEO, Ahmed Almallahi, who turned every weakness into strength. Ahmed improved the team's productivity and accuracy by sharing the responsibilities. The segregation of teams allowed them to gain a bigger market share by developing a paperless ERP system. This system was tailored specifically for clients. The company made customer's demands their foremost requirement for the drive of success in this method and ensured that the entire team abided with them.
The Reap Of Efforts
Continental Real Estate has always met, and even outperformed, the client's expectations and proficiently contributed in their project supervision, in addition to providing ideal consultancies and recommendations that guarantee the ongoing success of all the projects they have been involved with. Continental Real Estate was the golden sponsor of the first football team at Al Shah Club for 2007-2008. The Dubai Land Department has recognised the company as a Real Estate Valuation Company (CREV) in the silver category (4 stars) for the year 2021. Continental is also empanelled with most of the major banks in the UAE as their certified property managers. It has also managed the portfolios of major banks in the UAE such as ENBD and EIB banks for the last few years. The recession couldn't stop the company from expanding because they were willing to cut costs but not at the expense of their customers. Rather, they acquired more customers than their competitors. In 2021, the company sold a 190 million dollar plot of land in Business Bay for the proposed development of one of the tallest residential buildings in the world.
Continental Real Estate has the vision "to evolve into one of the preferred choices globally as a bespoke property services provider by excelling in each real estate industry we handle." The company has the right mindset and work ethic to grow stronger and they wish to inspire the younger generation with the same piece of advice and it is, "Aim big and work hard for it."
