Real property selling is actually pretty competitive. But according to RealtyTimes , one may have the edge in market and boost sales by using popular social media platforms.
These are the 3 recommended social media platforms for online marketing.
Facebook is a leading social media network where people can actually post anything from opinions, articles, picture, videos and even links to their blogs.
What is good about it is that your network of friends may "like" them, making them visible to your friend's network of friends, and the list goes on. People can like your post and share. It is like having people referring you to their friends. That's the power of leverage!
You just do it once, and even while you sleep, some people are reading and liking you post, doing the marketing job for you in the process.
One can only post a simple message on Twitter but the social networking site is still a powerful tool. Many people are logged in on Twitter and this works better when one has many followers.
Through Twitter, one can make advertisements reach a great number of prospects, by having it seen by thousands to millions of Twitter followers.
Use hashtags to make your posts easier to searc. For a post which goes: "I am selling this apartment in New Yok", for example, one may use #NYapartment #newyork #newyorkapartment. If you are posting a celebrity home, include the name of the celebrity, like "Want to buy Justin Bieber's house?" followed by #justinbieber #justinshouse #celebrityhouse.
People use the creative side in them to make pinboards of collective visuals which may be images or videos, on Pinterest.
In real estate, visual presentaion is key. Pin some images that will be actually be fun to see. You may share some home and design ideas or Spring home decor pins or create a great architectures board. After that, other members of the Pinterest community may repin them and share them in their other social media accounts. The possibility and the reach is almost endless.
Just make sure that you are organized and focus on a cetain topic.
To make it work better for you, you may follow these advices from a real rstate agents blog, CREonline , that recommends online marketing.
Be Visible
Do not be afraid to post your listings on social media. Some will read it, some will not. Some will be interested and some will not. Then, a few may buy but a greater number will probably won't. It's a statistics game.
With that, being not visible will actually just make your sales "zero" or in a famous sales motivation speaker's words, Victor Antonio: "You lose 100% of the sales you dont' ask."
Be Consistent
Be reliable by being consistent. Do not post today and then follow it up after 2 months or more. If you want to be the contact person of the people you know when it comes to real estate, post relevant topics. Share useful articles or videos.
Be Credible
Be trustworthy. Put your credentials on your profile. Are you a member of a real estate organization? Post it.
Take a picture of your clients during their visits to the property you are selling. Better yet, have you recently sold a property? Post your pictures with the new owners. Making it more official makes your buyers more confident and be trusting of you.
However, there are also "don'ts" in this strategy, according to RISMedia . "Do not post too often". By posting too often, your audience will soon lose interest. Try useful tools of these social media sites like Tweetdeck and Facebook Pages Manager to schedule your tweet beforehand.
