As a real estate professional, continuous learning is crucial for sharpening your skills and staying ahead of the curve. Reading insightful books from experts and top producers provides a wealth of knowledge to enhance your business.
Whether you're a new agent or an experienced veteran, add these 10 must-read titles to your 2024 reading list.
New Agents
Your First 365 Days in Real Estate by Shelley Zavitz
This guide provides a day-by-day strategy for newly licensed agents to build a successful business from scratch in their first year. It also outlines the good and bad of working in the real estate industry.
Ninja Selling by Larry Kendall
With an emphasis on mindset, this book teaches agents how to establish authentic connections and understand their client's needs when selling a home.
Sold by David M. Greene
An easy-to-follow playbook for new agents on everything from passing your exam to getting listings and managing client relationships. This is generally recommended for agents who have yet to get their license or those struggling to transition to an entrepreneurial mindset.
Marketing and Sales
Endless Referrals by Bob Burg
Learn Burg's simple yet powerful system for consistently generating referrals and repeat business based on ethical "go-giver" principles.
What to Post by Chelsea Peitz
Social media strategist Peitz reveals content formulas proven to attract, nurture, and convert real estate leads organically online. It also helps agents establish their brand, create engaging content, and expand their reach.
Growing Your Brand
The Millionaire Real Estate Agent by Gary Keller
The co-founder of Keller Williams examines the models, mindsets, and methodologies of high-performing real estate entrepreneurs. The book contains step-by-step instructions, diagrams, and "how-to" lessons to maximize their take-home pay.
Shark Tales by Barbara Corcoran and Bruce Littlefield
Unfiltered insights from the real estate mogul on building client loyalty, fostering a winning team culture, and scaling a thriving empire. In this book, Corcoran recounts her story of success, from growing up poor to dominating Manhattan's real estate.
The Billion Dollar Channel Method by Jackson Wilkey
Discover Wilkey's strategic approach for agents to build, sustain, and grow a high-profit real estate portfolio through video marketing channels. In this book, Wilkey listed his stories of failures and successes in creating real estate videos on YouTube.
