The California Association of Realtors has launched a consumer-facing website for Spanish speakers looking for California real estate, the association has announced.
The site is Sucasa.net (the Spanish phrase "su casa" translates to "your house") and it is a sister site to the English-language California Living Network. Both are powered by Realtor.com and contain the same multiple listing service data.
"With Spanish ranking as the second most widely spoken language in the U.S. and Spanish speakers making up (a significant percentage) of California's population, we recognize the market potential for this homebuyer population," said LeFrancis Arnold, CAR's president, in a statement.
As of 2010, 28.9 percent of California's population spoke Spanish or Spanish Creole, according to the U.S. Census Bureau. Of the state's 37.3 million inhabitants, 37.6 percent identified as Hispanic or Latino and of those in that group 5 and up, 76 percent spoke Spanish.
Source: Inman.com
