The Apple Watch finally found itself a new competitor in the form of luxury watchmaker, TAG Heuer. The Swiss company recently revealed its first foray into the Android wrist device business with the announcement that it would soon come out with a $1,400 smartwatch.
In March 2015, Bloomberg reported that Tag Heuer partnered with Intel Corp. and Google Inc. to come up with an Android smartwatch that is set to rival Apple's recently launched wrist device.
French luxury good company LVMH Moet Hennessy Louis Vuitton SA executive Jean-Claude Biver revealed that their firm is out to get a piece of the smartwatch pie.
He noted, "The smartwatch market will be big. We are not doing anything against Apple. We are trying to make a watch with our DNA."
Not too many details are known about the Android watch that is reportedly coming out in October or November 2015.
Its price tag is rumored to start at $1,400 - higher than Apple's offerings for its midlevel and sport models that range from $349 to $1,099, said another report in Bloomberg. However, it would still be cheaper than Apple's gold editions that people could cop from $10,000 to $17,000 a piece.
Meanwhile, some say the price is just right considering that the timepiece would be modeled after the TAG Heuer Carrera, reported The Verge. The said design is sold at $1,500 per piece.
It is still unclear whether TAG Heuer would follow the Tim Cook-led firm's idea to release the watch in more than one version.
Aside from the design, the chipsets inside would come from Intel while Google would provide the Android wear system. No specifics on the chipsets have been reported as of the moment.
It is also rumored to have longer battery life of up to 40 hours, more than double the estimated 18-hour life of the Apple Watch, noted BGR.
While the pieces and hardware for the watch would be made in Switzerland, the LVMH executive said that it would not be accompanied with the "Swiss made" label, reported Christianity Daily. This is due to the fact that its processors would come from the United States.
Biver believe that the younger people are the market for the Apple Watch. He also expressed no concern over the news that many have already ordered the watch. The luxury goods company executive even admitted that he wish many people would buy Apple's wrist product.
"I hope they sell millions and millions of them," said Biver. He added, "The more they sell, the more a few people will want something different and come to TAG Heuer."
