It is usual for a realtor to put the listings on the national real estate aggregator websites such as Zillow, Tulia and Realtor.com. It can help realtors to expose themselves more and sell their houses more quickly. However, it seems to be not the right thing.
As the national real estate sites have more visitors than others, realtors would like to share the information of the selling houses. But sales have not risen up as more visitors come in the distressed housing market.
According to the last year report by real estate consulting firm Clareity, some realtors claimed that the information on the national websites is not accurate. Some just use other photos who know little about it, frustrating customers.
Some realtors complained it do no good to their reputations and listings. But Zillow CEO Spencer Rascoff has fought back, and claimed that in the top 10% page views on their site houses are sold better than counterparts in the bottome10% page views. It made the listings more accurate.
However, some like Abbott has chosen not to share their information on the aggregator sites. Abbott pulled out by distributing a web video regarding their plans. After that, 12 people have contact him to sell their homes.
While Phoenix realtor Jay Thompson said he would like the listings to be on the aggregator websites. He wrote on his blog: "Good luck explaining your decision to not market a listing on high traffic sites. I can assure you that if a Phoenix area brokerage chooses to do that, then we will use their decision to our advantage."
Here is the video of Abbott announcement.
