Nokia is reportedly planning to re-enter the mobile business after its smartphone division was sold to Microsoft in September 2013. For 14 years, the company was a popular mobile brand but it eventually lost its market share to its rivals. However, this time, Nokia is open to a possibility to join the mobile arena again but with the right partner, a report from Tech Times said.
"The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product. If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That's the only way the bar would be met for a mobile device we'd be proud to have bear the Nokia brand, and that people will love to buy," said Robert Morlino, spokesman for Nokia Technologies, via a press release on Monday.
According to USA Today, Nokia's plan to make a comeback in the mobile phone industry will not be realized until the fourth quarter of 2016 because of the existing agreement that eventually bars Nokia to do so.
"The Nokia that exists today remains focused on the connected world, through mobile network infrastructure, location & mapping services, and technology development & licensing. We also aim to continue bringing our iconic design capabilities and technology innovation to the mobile space, and in the form of amazing products people can someday hold in their hands. However, we'll do it in a completely different way from before," Morlino further said as quoted on the Nokia website.
Once a household name, Nokia enjoyed tremendous success that its rival mobile companies like Apple, Google and Samsung have now. However, in 2012, Samsung ceased Nokia's 14-year run as the world's biggest mobile phone maker.
