Property search and valuation site Zillow announced Wednesday the beta launch of a program designed to provide greater visibility to listing agents, boost listing accuracy, and offer better lead management options.
zPro for Brokers, is a free, five-point program that will position listing agents first in the Agent List shown next to for-sale listings, answering a frequent broker request, Zillow said in a statement.
The program will at first be available to only about 10 partner brokerages, which have yet to be selected, the company said. In order to become a partner broker, brokerages will need to sign an agreement to feed listings directly to Zillow "to help us make sure that our listings are as accurate and complete as possible," said Bob Bemis, Zillow's vice president of industry relations.
zPro will prominently display listing agents, offer detailed weekly broker reporting, will have an integrated CMS among other features, the statement noted.
"zPro for Brokers represents incredible value for brokers to present to their agents," said Jay Thompson, director of industry relations and social media at Zillow.
"Listing agents who work for brokerages that incorporate zPro into their business will now be even more visible to the consumer shopping on their listings, and brokers will have tremendous insight into the performance of their listings on Zillow,” he added.
