Google will no longer be Google as everyone in the industry knows them to be. From being the single brand that makes and controls all their products, Larry Page and Sergey Brin, Google founders, have decided to take things into another level by entering the conglomerate arena; say hello to Alphabet.
In a report from wired.com Page explains, "What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead."
Is there any cause for concern for millions of Google users? On the contrary, this strategy makes perfect sense for the company if they want to maintain their firm grip on the Internet. By separating internet based products like Google, Android, YouTube, and Google Maps among many others, they essentially become more productive by focusing on single projects at a time as compared to shuffling their people around several products.
"Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related. Alphabet is about businesses prospering through strong leaders and independence," Page wrote in a blog post reported by wired.com. Will this move bring radical changes to the company? It will be known as soon as Alphabet gets into the groove of things. Only one thing is for sure though, Google is not going anywhere.
A report in forbes.com says "The Google name will not die. Divisions under the "Google business" will included search, ads, maps, apps, YouTube and Android - essentially the current-Google's best known businesses. Newer business lines such as aging research division Calico, smart home acquisition Nest, internet provider Fiber and investing arms Google Ventures and Google Capital will be managed under Alphabet."
