A photo that was promising to show singer Justin Bieber naked, turned out to be a publicity stunt for his new music video.
The picture supposedly leaked online after the 18-year-old singer complained that his belongings were stolen from him backstage and the singer was worried about some losing footage coming out, the Daily News reported.
Bieber kept on with the stunt, retweeting articles about his "nude photo scandal," and giving hints that something huge would happen at noon on Friday.
The young singer tweeted: "Since I was 14 I have had a lot of things said about me."
"From dying, to taking hormones, to dying again, to stuff about my family, to saying I had a baby with a woman I never even met, nude pics, drugs, my family, my character ... but today ... today I get to be in on it."
But what came out on Friday was his new video, featuring Nicki Minaj, "Beauty and a Beat."
The music video, featured many candid photos of the singer, as he parlays around singing in a fun and exciting environment.
It is certainly clear that Bieber got the last laugh as he got many people to watch his new video.
