In the industry, partnerships can bring more options and better outcomes. It appears that a partnership between HouseLens and ERA Wilder Realty is brewing on the horizon. HouseLens, Inc., the nation's largest provider of visual marketing solutions for real estate, is partnering with Columbia, SC-based ERA Wilder Realty to bring mobile-first full-motion walk-through video, interactive 3D models, and professional photography for the brokerage's 200-plus agents, as stated in a report by WN.
Both companies know full well the effectiveness of their marketing plan with aid and help from each other. As a marketer, ERA Wilder Realty knows the importance of quality visual content for the success of the listings, and it gives the company's agents and their sellers an edge over the competitive real estate market. According to a previous report by PR Newswire, "Elza Hayen, ERA Wilder's Director of Marketing, knows the importance of an easy, one-touch marketing solution." It appears that HouseLens can deliver what ERA Wilder Realty needed.
The partnership will pave way for more positive achievements. When agents do all their own marketing, it takes time away from their clients, thus this partnership gives ERA agents access to quality visual content so they can continue to be the local experts for their buyers and sellers, as stated in a report by PR Newswire.
The partnership will also try to overcome the hurdles of sales and management as well as increase the collaborative efforts of all sectors of the company.
HouseLens also acknowledges the fact that, "The Carolinas are home to some of the most active real estate markets in the nation, and ERA Wilder is leading the region by connecting agents with top-notch solutions, which in turn benefits the buyers and sellers, and HouseLens' is honored to build this kind of relationship with such a savvy brokerage."
The merging of two companies will usher a new era of progress and real estate marketing that the region of Carolina has never seen before.