A company's logo would perhaps be one of the most important types of representation of a particular company. It serves as the holy grail of instant recognition which somehow resonates with the service that the company offers. As a company progresses and is made known on its particular industry, its logo immediately connects the business and service of the said firm to the consciousness of every consumer. Over the course of time the company's logo would mean power and influence in the consumer world. That is why changes with a company's logo should always be under thorough study and scrutiny.
Just this month, one of the biggest and known tech giants has made a significant change of their logo. The news of Google Inc. changing their Google logo from Serif font to Product Sans made a buzz on the internet. Experts and so-called experts alike have their own opinion and clamor about the company's drastic move. The official Google blog gained a total of 9,500 comments relating the change of logo alone. Countless social media post which either expresses disdain or excitement about the change proliferated on the timeline of every social networking site.
"I like the old logo and branding better," shared by a certain Dave on Google Plus.
However, perhaps the most credible voice over the metamorphosis of the logo would be coming from its original creator. Ruth Kedar, the graphic designer who created the original logo in 1999, said that she is still adjusting with the new logo of the company. It can be remembered that Kedar met Google's founder, Larry Page and Sergey Brin, when she was still teaching at Stanford. She then shared the idea and reason behind the old logo that she created for the soon to be Billionaires during that period. As quoted by mashable she said that;
"It wasn't a known brand. We were dealing with trying to make a dent and an impression that was at first sight very different than what was available then." she then added that, "play was important. Differentiation was important... Now we are seeing a completely new interpretation of that."
The move of Google changing it logo did not shock Kedar. For according to her, with the Google creating Alphabet, Google's new parent company, changes as such was to be expected. She was even shocked that they haven't done such transformation beforehand.
On the part of Google, the change is part of the update "for a world of seamless computing across an endless number of devices and different kinds of inputs." This isn't the first time we've (they've) changed our (their) look and it probably won't be the last, but we think today's update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others." Click For Video Presentation
