Video sharing has been significantly popular over the past years. Testaments to this are the so-called trending videos which are being curated by particular sites for traffic purposes. The dawn of video sharing seems to have marked the end of the evolution of GIF images. And because of its popularity and appeal to the netizens, different social media sites likewise capitalized and ventured on the said platform.
It was not long ago that videos invaded the timeline of Facebook and other social media sites. Video content jumped and appeared sporadically from YouTube to Facebook. And such phenomenon has lead experts to view Facebook as a probable rival for Google's affiliate video sharing company, YouTube.
However, the community of 1.5 billion users seems to have caught the attention of the video creators and publishers. Creators have reported to Facebook that some videos that are being uploaded on the FB site are without any consent coming from them. A study likewise supports the claim of the video owners, as it was found out that stolen content made up almost 73% of all video uploaded to Facebook in a 30-day period. The practice, called "freebooting," is definitely unfair for those video creators. It was even reported on mashable that YouTube star Hank Green went as far to say that Facebook had been "cheat, lie and steal."
And in order address the concern, Facebook has been exploring options to answer such issue and enhance the right management of videos. As part of these options, Facebook created the Audible Magic system "which uses audio fingerprinting technology to help identify and prevent unauthorized videos from making their way onto the platform."
"We have reporting tools that enable content owners to tell us when someone has uploaded their video without permission, and we promptly remove those videos in response to valid reports. And our IP policies ensure that people that repeatedly post content without permission are held responsible for their actions, announced by Facebook on their blogpost" Certain reporting tool enables content owners to directly tell Facebook about any video being uploaded without their permission. Depending on the validity of the claim, Facebook would then remove the said videos and would then make content uploaders responsible for their actions.
However, critics pointed out that the tech giant could still do much better action compared to what they presented. In defense, the company on their blog post mentioned that;
"We're working with Audible Magic to enhance the way that system works with Facebook, including improving the intake of content intended to be blocked from our platform. And we're making improvements to our existing procedures so that infringing content can be reported and removed more efficiently, and to keep repeat infringers off our service."
