True, that most people would prefer to buy a brand new house that's instilled with updated floorings and a quiet history. However, unique houses do sell quite as good as them if the real estate agent know how to quirk up a haunted house with stellar design ideas.
As reported by Cinema Blend, there is an upcoming movie that would feature the true-to life estate of Edith Macerfield, a unique home situated within the city and surrounded by urbanized locality. However, despite the uniqueness of her property and the humungous deals offered to her to sell her house, she refused to do so.
Because of how dedicated the old woman was to keeping her unique property her own, she has proven that some people do prefer the unique ones over the newest ones. Furthermore, she also made herself famous for her unique house by the city, which ended up being acquired by real estate buyers at humungous prices reaching up to $1 million. This will lead us the conclusion that unique houses do sell quite as much as the new ones.
However, as Realty Times reported, a haunted house where a crime was committed by a serial killer who scattered the victim's remains all over the property has been up for sale for over three years. No potential buyers have shown their interest over the property. However, this could still sell especially when the price it right and the client prefers a property that has more history to it than those that are plain and boring to live at.
This leads us to the question: how then can a real estate agent land a sale for a unique or a haunted house?
The main answer is: market it to potential clients who love to acquire properties that are unique.
Despite the history that a haunted house or an old home has, it could make it more valuable to some homebuyers since some customers look for homes that are interesting enough to live in. When a house is haunted or unique, it adds more character to it. Therefore, in order for a real estate agent to sell this, an open house would be a good way to go, on top of realizing first that the client would want to buy such a unique property.
When doing the open house, make sure you designed the place into a creepy estate, one that would impress the type of client who would want to buy such.
One way to do this would be to add dim lights to the corridors, making it appear more interesting. Furthermore, when you're touring the clients around, engage them with a story that is more attractive than too creepy to live in. Adding more humor into how you tell the story would also make it more appealing to such clients.
Now that you know how to market a unique or haunted house that would entice buyers to buy the property for its character and history, adding interior design touches that would incorporate your story and make it more intriguing to these types of clients on top of providing the right price for it will make it more saleable than a brand new home.
