Century 21 Real Estate will continue providing listings to Zillow.com as the companies renew their agreement originally sealed in 2010, the companies said in a statement.
Century 21 has a long history with Zillow, becoming the first national real estate company to participate in Zillow's advertising platform. Century 21 agents will continue to get preferred marketing as part of the agreement.
"We are very proud of our strong relationship with the Century 21 System, and I'm extremely pleased to extend our marketing partnership," said Greg Schwartz, chief revenue officer at Zillow.
"This partnership affords Century 21 agents and their customers extremely efficient online marketing tools with automated listing syndication on the largest real estate network. This is a significant advantage for sellers to reach active and highly-qualified home shoppers who want free and easy access to all the listings in their area," he added.
Century 21, a Realogy Holdings Corp. subsidiary, was the first franchiser to enter into such an agreement with Zillow. Listings represented by independently owned brokerages around the country that are affiliated with Century 21 automatically appear on the Yahoo-Zillow Real Estate Network, which includes Zillow.com, Yahoo Homes and Zillow Mobile.
The listings get "enhanced branding" and can be accompanied by high-quality photos and detailed descriptions. Century 21 agents can also take advantage of Zillow advertising programs such as ZIP code-targeted searches and Showcase Ads.
