'Steve Jobs the Man in the Machine' Painted Former Apple Inc CEO as a Ruthless, Deceitful and Cruel Man

The Former CEO and Founder of Apple Inc, Steve Jobs, will always be remembered as one of the most brilliant technology businessmen in America. This was, however, disputed in the new biography film produced about him.

In 2011, Walter Isaacson authored a biography by interviewing 40 subjects. However, the book was only printed after Jobs' death. It has gathered a lot of criticism from supporters and fans of the late Apple Inc CEO, who say it gave a negative image of a complicated man. Many tech enthusiasts say the author failed to deeply know how it goes in the computer business, and therefore didn't put the suitable context for Job's life.

Now that two new entries have revisited Jobs life story on record, Alex Gribery's "Steve Jobs: The Man in the Machine" has also premiered at South by Southwest festival in the first week of September. Another book, entitled "Becoming Steve Jobs" and authored by Rick Tetzeli and Brent Schlender, both former Fortune Magazine writers, was launched in the stores.

In 2007, Gibney left a little doubt which side of Jobs he favors. His work was considered an Oscar-award winning documentary. It showed Jobs could be cruel, deceitful and ruthless, based on the voice-over at the beginning of the film. The criticisms that the documentary got were not surprising at all. The Senior Vice President of Apple Inc, Eddy Cue, dissed the film on Twitter, saying it was mean-spirited and had an inaccurate image of his friend.

One good point and probably the strength of the film was that it had a wide array of footage gathered about Jobs. It also read harsh words toward underlings and charismatic sales pitches, which made the film powerful.

Steve Jobs was a man who brought technological breakthroughs all over the world. What do you think about this news? Leave your comments below.

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