The partnership between one of the major Hollywood studios and the virtual reality company of Facebook, Oculus Rift, will bring tech and movie lovers more than 100 movies in the virtual reality (VR) cinema, Oculus Video.
According to a report by Fast Company, Fox announced the partnership during the annual Oculus' developers conference, Oculus Connect, in Hollywood.
Fox said that it will release 100 movies for the Oculus Video, including box-office and Oscar-winning films such as Birdman, Alien, Die Hard, Kingsman: The Secret Service, Cast Away, and many others. These titles will be available for rent or for sale.
Fox is not the only one in Hollywood who is showing interest in the potential of virtual realities to movies. Disney invested a total of $65 million in funding to Jaunt VR, a virtual reality technology company that's developed an end-to-end cinematic VR content-creation platform that includes a custom camera capable of shooting high-end, professional-quality, 360-degree footage, plus a software for stitching the footage together.
However, Fox is still the leading studio in Hollywood to immerse virtual reality and movies. Fox's previous experiments in the immersion of virtual reality and movies include Reese Witherspoon's 'Wild' that was released last January.
Fox is also currently investing their time and efforts to their new project in virtual reality, The Martian VR Experience, a short, immersive storytelling project tied to the release of its highly anticipated upcoming movie, 'The Martian.'
"VR cinema is a new way of presenting our movies, and has the opportunity to bring in mass market consumers to virtual reality," Mike Dunn, president of 20th Century Fox Home Entertainment, said in a statement taken from Fast Company. "With Oculus Video, we are leveraging the scale and flexibility of mobile, while continuing to deliver a powerful, emotional experience for consumers," said Dunn.
"We are just scratching the surface of how Hollywood and VR will revolutionize entertainment by exploring innovative ways to develop immersive experiences as a new storytelling medium." Dunn added.
