The earnings following the release of Samsung Galaxy S6 and S6 Edge are reportedly short of expectations. Back in July, Samsung Electronics has compared second quarter earnings with its predictions and reported that the net profit was 7% lower than last year. According to The Verge, Samsung has said that its recent flagship, the Galaxy S6 and S6 Edge phones, didn't drive the mobile division to generating a "quite marginal" effect on the net income. It has attributed the decline of revenue in low smartphone shipments and increased expenses in marketing the latest phones. It was also said the tech giant seems to be falling behind its competitors like Apple and that a course of action is expected in the next few weeks.
Just recently, another promotion for its US market was launched by Samsung following the move to cut the price of S6 and S6 Edge. This is most likely part of its strategy to boost sales for the second half of the year. According to The Verge, Samsung is reportedly offering to pay a big amount for buying a Galaxy S6 or Note 5 on an installment plan with the carrier. It is also like saying you are getting as big as $120 off on phones such as Galaxy S6, S6 Edge, S6 Edge+, or Galaxy Note 5 if availed under a carrier installment plan from today until October 9th. Only limited Carriers are carrying the promo and for one AT&T is not one of them.
Interested customers can head over to the Samsung website where it says, "Buy a Samsung Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ or Galaxy Note5 on an installment plan or lease and get a rebate of all monthly device payments up to $120 following valid online claim." Terms and conditions are also stated at the bottom part.
Do you think this strategy would boost Samsung's net profits in the mobile division?
