After the probably very long development of the "Samsung Pay," the ambitious payment service now shows promise. Although it hasn't been very long since it was first introduced, and this technology by Samsung may still be a baby, it looks like it is having a great start on the OEM's home Korean market. It was said that over $30 million worth of deals were made in one month since it was first launched.
This beta rollout of the "Samsung Pay" seems to have gone well, and now, the successful payment service is already live in the US. Samsung's latest advertisement about this payment service highlights how easy it is to use the "Samsung Pay" when purchasing items from stores. For the non techy people, the concept of the "Samsung Pay" may be unfamiliar.
"Samsung Pay" aimed to beat its competitors such as the "Apple Pay" and the "Android Pay," so instead of giving so much reliance on NFC and take the risk of requiring additional hardware from stores, "Samsung Pay" supports MST based transactions. In summary, "Samsung Pay" works like swiping a card in a payment terminal through magnetic waves. This means, you can pay using your phone at almost any payment terminal. So far not all Samsung devices can do this thing. Currently, the confirmed phones where Samsung Pay can work properly include the"Galaxy S6," "Note 5," and other Samsung phones as upper-level as these ones.
The advertisement released by Samsung was lighthearted and simple, probably aiming to make the "Samsung Pay" look very easy to use. It showed customers at stores, either proud to use the "Samsung Pay" or confused at the ones using the said payment service. It also showed merchandisers who are a bit lost at how the thing works. But in the end the message is that this technology is both magical and easy.
Samsung clearly wants US to embrace this new service, which is why additional freebies are being baited to consumers if they are able to get "Samsung Pay" within the next days. This technology looks great, but it's still hard to tell if people would make this a part of their everyday life like how Samsung likes it to be.
