As a real estate salesperson, you need to reinvent your marketing techniques to keep up with this technology-driven society. One innovative method real estate is the use of video in promoting the listed properties.
Video marketing is one of the revolutionary ways to sell whether in real estate business or other industries. Inman says that there are 3 ways to use the video in marketing real estate properties. One of these practical methods is to create a mini-movie of the proerty that you are selling. You don't have to be a season director to be able to pull this type of marketing strategy. You can always invest in this method and hire actors and director to do the mini-movie. This will help you attract your prospect homebuyers. One example that stands out is the mini-movie produced by Rafiki Creative, "who is selling this Park City, Utah, property in a very James Bond fashion."
The second real estate video marketing tactic is a video home tour. Some of your clients may be from other states or countries. Instead of inviting them for a site visit, you can present a video home tour. You can manipulate and enhance the cinematic imagery, and contract a charismatic host to present each part of the house.
The third video marketing strategy mentioned in the article is creating a monthly web series. How to do this? You can create a series of video clips that simply update your clients not the property you are selling but the updates of the neighborhood where the listed property is located. One good example is Euan Graham, who now resides in Denver Colorado. He is the "host of the web series that uncovers Denver's finest bars, restaurants and up-and-coming neighborhoods."
Easy Agent Pro says that you can maximize these videos that you have created when you do not only put it in your website but also have an easy share buttons. When these videos can be shared in different social media platforms, you will maximize your chances to reach potential buyers.
Do you have any real estate video marketing strategy that you like to share? Comment below.
