Gone are the days that real estate professionals will need to give out fliers or rent a billboard just to make their company's name known to the general public. We have long ago entered into an era in which millions can be reached in just a few clicks. As a real estate professional, one must learn to adapt to the fast-changing technological and cyber generation that we have today.
Real estate professionals all over the globe are nor turning to content marketing to make their selves known.
Setting up their very own website is a nice way start but it will soon be not enough if you want to reach more audiences. In building up an online reputation a single website won't suffice so you may want to have your eyes on content marketing.
The RIS Media have provided seven types of content that can be utilize by real estate professionals in their different fields. Here are the list:
1. Blogs-can be used to post how-to articles and summaries of real estate news.
2. Videos-can be used for open house walkthroughs and neighbors guide.
3. White papers-can be used to cover in-depth topics such as advice of fixer-upper vs new homes.
4. Slideshares-can be used to illustrate graphic heavy articles that are full of graphs, statistics, and photos.
5. Images-can be used as invitation for responses and engagement when used with motivational quotes, brand messages, or questions.
6. Webinars-can be used for interviews and establishing authority on a given topic.
7. Surveys-can be used to generate discussions over hot topics and fun quiz-type content.
A research from the National Association of Realtors have shown the growing need for content marketing among the real estate professionals. The study have found out the following.
1. Shoppers would likely to search 11 times online before contacting a real estate site.
2. 89 percent of online shoppers would most likely end up hiring a real estate agent.
3. Online shoppers preferred to look at: more details on specific communities; video open house walkthroughs; general real estate information; and real estate company comparison.
4. Online real estate searches have grown to 92 percent last year.
