Microsoft is scheduled to have their huge company event that will feature the launching of the new Lumia Smartphones, the next Surface Pro 2-in-1 Device, and an updated version of the Microsoft Band Smart Wristband. The event will be held in New York City. The Redmond-based developers also teased in their website about some exciting news that the company will share about their newest operating system, Windows 10.
Windows 10, which was released by the company last July, will most likely be the operating system (OS) of the new device to be released by Microsoft.
According to Computer World, the cross-platform functions of Windows 10 are not yet completely understood or fully appreciated by most users, but they can become powerful tools if a new Lumia smartphone with various apps can easily complement software running on a Windows 10 desktop PC, laptop, tablet or Surface Pro.
In a research survey done by Gartner, Windows smartphones only garnered 2.8 percent of sales in the second quarter of this year, as opposed to the 84 percent share for Android and 12 percent for Apple's iOS.
Tuong Nguyen, an analyst at Gartner, said that Microsoft has a tough time in targeting the mass market with their smartphones, and the announcement of the event will not trigger a turn-around of any sort.
Nguyen also stated that Windows 10 will be the center of attention in the event. "Their hope is to have Win10 be a platform that appeals enough for consumers that they will opt to carry that brand and experience over to the phone and tablet world," added Nguyen.
"Extending a Windows 10 experience alone won't move masses of consumers over to Windows 10 smartphones, but I do see potential for enterprise phones," Patrick Moorhead, an analyst at Moor Insights & Strategy, said. "Microsoft could have success in enterprise phones with Windows 10, but they have to provide the apps and security that businesses expect, but be close enough to a consumer look and feel so employees will accept them."
The event will be held live in New York and will be simulcast through live stream in the Microsoft website.
