Renderings of 10 Madison Square West at 1107 Broadway Revealed

Renderings of the new residential addition to the former International Toy Center Building at 10 Madison Square West, New York City, has finally been revealed. The project is being developed by the Witkoff Group who purchased the 16-story office building (a part of the International Toy Center Building) for $191 million in 2011.

According to Curbed, the project broke ground sometime back in February to enter its "teaser" phase. It was then revealed that six new stories will be added to the existing building, which will comprise of residential units ranging from one to five bedroom condo apartments designed by Alan Wazenberg and architecture firm Goldstein, Hill & West.

The new renderings reveal how the building would look when completed. Windows appear to be larger and addition of the six new floors makes the structure look stylish

Apart from the beautifully designed condos, the structure will have a grand lobby with beautiful winding staircases. It will also have a 9000 square feet residents' club, a 60-feet pool, a state-of-the-art fitness center, a massage room, a children's' playroom, a yoga studio and a private storage as well. However, plans for a bowling alley and basketball court have been dropped.

Construction is expected to complete in the coming few months. Registration for purchase is being solicited by the building's website. Sale of the 125 condos will start by late spring, reports Manhattan Scout.

Check out the photos of 10 Madison Square West, here.

According to the Real Deal, the building is being marketed by Douglas Elliman Real Estate.

The Madison Park area is growing to be an affluent neighborhood. In February, another "ultra-luxury" condo development - The Whitman was introduced in the region. The building comprises of three full-floor residences priced at 10 million, 10.25 million and 10.5 million, per floor respectively, reports The New York Observer.

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