Zillow, the online real estate website, has revealed that it will take its quarter earnings call questions via social networking sites, Facebook and Twitter. This move makes the company the first public firm to ever take up earnings call questions on the social media.
According to TheStreet.com, Zillow is set to report its earnings on Tuesday, May 7, and has urged users and investors to post questions via Facebook or Twitter. While the Tweeple can post their questions using the hashtag #ZEarnings, Facebook users can post their questions on the company's timeline.
Apparently, Spencer Rascoff, the CEO of Zillow prefers social media communication than to boring press meets. He himself has around 9000 tweets and previously, the company has also released its earnings information on a stock micro-blogging website- StockTwits, reports Business Insider.
"Zillow was an early adopter of social media, and for me personally, Twitter is a preferred method of communication. It made sense for us to expand our strategy to begin connecting even more with the investor community via Twitter, Facebook and our blog, and I'm looking forward to engaging with social media users during our call in a couple of weeks," Rascoff said in an email to TheStreet.
Zillow has constantly been re-inventing and infusing its real estate expertise with technology. More recently, on the fourth anniversary of its super-popular Zillow App, it revamped its application to make it even more user-friendly and give customers an easier home-search experience.
"We are constantly striving to innovate and improve our products by incorporating intuitive features and providing people with information about homes-- and home financing -- whenever and wherever they need it. With this overhaul to our core real estate apps, we've made it easier for shoppers to do just that," Rascoff wrote in a blog post.
The Zillow's real estate app recently won the 2013 Appy Award in the category of "Best search Tools".
About the Zillow App
The Zillow app helps a user search for properties, offering detailed map locations and property history. One can also view pre-market properties and recently sold homes. They also have a feature called "Zestimate," which enables one to calculate the mortgage rates on a particular house using current interest rates.
Check out some of the must-have real estate apps, here.
