As William Schuster, the perky "Glee Club" teacher said, "Art is about pushing limits", the folks at Talent Sãu Paulo, an ad agency have taken that to heart.
Artist Felipe Luchi has created an ad campaign for Brazilian Magazine "Go Outside," which configures the monotony of working indoors. The ad depicts how working round the clock or being bound to your computers or phones takes away most of your time and all the mundane and little things that give you joy in life.
The thought behind designing the devices like prisons shows how bound we are by our daily routines that involve using these devices, a lot. It asserts how we are holding back and are leading boring, mediocre lives with no passion and excitement in it.
If you take a closer look at the pictures, you will notice a man escaping from the prisons. This intends to show how we must break free and literally "Go Outside" and have some fun.
A feature in Architizer reads:
"It makes sense that Go Outside Magazine, a Brazilian publication on physical activity in the great outdoors, would release an ad campaign depicting oppressive looking architecture to promote its get-your-butt-off-that-chair-and-go-outside mentality. What was harder to anticipate, however, was the fantastical architectural imagery the campaign would yield. The illustrators for São Paulo ad agency Talent cleverly transformed some ubiquitous forms of the modern age - an iPhone, a computer mouse, and, a little less provocatively, a clock - into detailed images of architecturally feasible prisons."
Check out the ad campaign photos in the slideshow here.
About Go Outside Magazine
'Go Outside' is a monthly magazine that focuses on adventure sports, travel and outdoor physical activities.
