DocuSign has announced its intentions to acquire Cartavi, an online document management service for real estate professionals.
The acquisition is the result of an 18-month strategic partnership between both parties.
"Our real estate customers want a comprehensive and easy-to-use solution for managing transactions from listing to handing off the keys," said Keith Krach, chairman and CEO, DocuSign in a in a statement. "Combining Cartavi's technology and zipLogix's dominant forms management with DocuSign's eSignature solution advances our leadership in real estate by further streamlining transactions to make it easier, faster, and more convenient than ever to complete deals."
"There were three reasons Cartavi stood out as the best choice for DocuSign," said Gregor Perotto, Senior Director of Corporate Marketing. Firstly, "Cartavi was developed with a mobile-first approach, giving it special appeal to their core target of busy, on-the-go real estate agents and clients."
Indeed, as a document sharing platform for real estate professionals, Cartavi allows the home purchasing process to be completed from an iPad, iPhone, Android device, or the Web.
Secondly, Cartavi is already built on the DocuSign platform and is already integrated with DocuSign's Web service and mobile apps. The acquisition follows an 18-month partnership in which DocuSign and Cartavi developed several joint solutions together.
And thirdly, Cartavi allows agents to securely manage the entire lifecycle of the real estate transaction, from listing to closing, "creating a more advanced 'transaction collaboration' solution over traditional 'transaction management' offerings," said Perroto.